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Thursday, 14 October 2010 03:25

Paper or Digital?

According to a Pew Internet report dated September 2010, "58% of Americans now reporting that they perform online research concerning the products and services that they are considering purchasing."

Consumers are also researching the reputation of a product or service of a company they are considering purchasing. More people are posting review of products online, giving feedback about their customer service experience and about the quality of the service or product itself.

Last Updated on Thursday, 14 October 2010 15:53